[EN] Anna Davis von VERA DE NERO im Interview

Five years ago Anna Davis displayed her Fall/Winter Collection in New York City. It was at that very moment she realised that her time had arrived, and the world was taking notice too. This remarkable success is probably down to the fact that Anna knows exactly what she wants, never straying from her strong brand identity and personal values. Her work showcases a deep appreciation for all aspects of culture, exploring the many strands of her European heritage as well as the endless influence of the many photographers, artists and writers that she encounters.

But what really makes Anna stand out from so many other newcomers is the delicacy and honesty she brings to her vision of femininity, an approach that has captivated fans across the world.

It is clear that Anna has reached a new stage in her career and there is no doubt that she has now graduated from the ranks of emerging talent to established designer.


How did you get started?

I’ve always been very strong-minded and opinionated about fashion; what I want to wear, what looks best on others, and just about fashion in general. After high school I was trying to figure out what I wanted to do and after a series of life events I figured out what I was meant to do, what my life experience is meant to be…fashion.

Who is the VERA DE NERO woman?

The VERA DE NERO woman is an urban-minded woman on-the-go, who enjoys clothing that is both comfortable and timeless. She is sexy but refined, an uptown girl with a downtown attitude, and she is both confident and effortless in her style choices.

What was the biggest inspiration behind your latest collection?

The inspiration for it was my love for the future, the beauty of the Universe, and of course sci-fi.

How has your brand evolved?

Naturally, the brand continues to evolve with each new season. We continue to raise the bar in terms of fabric innovation, customisation and craftsmanship, which have become core attributes of the VERA DE NERO brand.

What are three pieces every woman should have in her wardrobe?

I think every woman should have great go-to pieces in her wardrobe. For me, this includes an oxford button-down shirt that can be paired with anything from a long skirt to jeans. A wide leg pant is a chic way to modernise a look and you can’t forget a cocktail dress that makes a statement for those certain special occasions.

What do you think of German fashion?

I am a big fan of German fashion! My customers in Germany often tend to be playful in their style choices. They aren’t afraid to make a statement but still put looks together in a very tasteful way.

How can a woman dress sexily without showing much skin?

I always say that confidence is the sexiest attribute a woman can have.

What helps you get in the zone when you’re designing?

When I’m designing, the energy of the people around me always helps to get me in the zone. I surround myself with people I truly enjoy being around so that every day in the studio is a fun and rewarding experience. Each person brings something different to the table to make the environment at VERA DE NERO one that spurs creativity.

What is your advice for others?

Please remember to NEVER, EVER, give up on your dreams. Always keep your end goals in mind; visualize them, focus on them, live and breathe them, talk about them…because by doing that, you will help bring them into reality. This applies to anything in life but in terms of dreams and career goals, I can speak from personal experience that it really does help. Although hard work, passion and vision are just as important of course!